LEVI'S SILVERTAB

A PASSION PROJECT THAT BRINGS SOME CASH INTO MY SPINACH

A PASSION PROJECT THAT BRINGS SOME CASH INTO MY SPINACH

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Portrait

Starting the project with professional portraits, Black & white, dark background and long shadows was the art direction to shine the light on every woman of the office.

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Portrait stories

Each portrait was accompanied by interviews and stories to convey each personality.

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Professional headshots 

These professional portraits are being used as headshots that unify and up-level our presence on LinkedIn, Slack, Instagram, etc.

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Office Take-Over

All the 76 portraits and stories posters were printed and hanged throughout the office along a 45-foot long installation piece.

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Next steps -  Digital platform

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CREDITS

Art direction : Mary Cuppione & Celia Paysan 
Photography : Mary Cuppione & Celia Paysan 
Designers : Celia Paysan
Year: 2019

DETAILS

Client: Dominique Salmon
Agency: Bold+Beyond
Year: 2017

DETAILS

Client: Dominique Salmon
Agency: Bold+Beyond
Year: 2017

MAJOR ROLES

Art direction
Photography
Graphic Design

PROJECT TYPE

Digital
Social
Agency