EXPERIENCED
PERSONNALIZED
FITNESS

LEVI'S SCULPT
VERY SOFT.
NOW, SUSTAINABLY.

LEVI'S SCULPT
VERY SOFT.
NOW, SUSTAINABLY.

LEVI'S SCULPT
VERY SOFT.
NOW, SUSTAINABLY.

LEVI'S SCULPT
VERY SOFT.
NOW, SUSTAINABLY.

Every fitness journey begins with motivation—a goal that drives you to get moving each day. This brand campaign unites the power of Nordictrack and iFIT, offering a personalized fitness experience to reach your goals, through AI coaching, immersive workouts, and cutting-edge equipment. This brand campaign features 15 social films capturing various fitness journeys and a new design system to unify both brands. 

The Levi's Sculpt product range is all about embracing every curve, size, and shape, in a soft, advantaging, and effortless feel. Working in collaboration with the internal Levi’s team, we created a global campaign for Fall/Winter 20. Our creative approach comes to life through warm and golden tones and candid natural poses to portray confidence, self-love, and togetherness. Celebrating the beauty of the body—every body—prevails. I directed a long-form piece along with product vignettes for use across their global digital & social channels. 

The Levi's Sculpt product range is all about embracing every curve, size, and shape, in a soft, advantaging, and effortless feel. Working in collaboration with the internal Levi’s team, we created a global campaign for Fall/Winter 20. Our creative approach comes to life through warm and golden tones and candid natural poses to portray confidence, self-love, and togetherness. Celebrating the beauty of the body—every body—prevails. I directed a long-form piece along with product vignettes for use across their global digital & social channels. 

The Levi's Sculpt product range is all about embracing every curve, size, and shape, in a soft, advantaging, and effortless feel. Working in collaboration with the internal Levi’s team, we created a global campaign for Fall/Winter 20. Our creative approach comes to life through warm and golden tones and candid natural poses to portray confidence, self-love, and togetherness. Celebrating the beauty of the body—every body—prevails. I directed a long-form piece along with product vignettes for use across their global digital & social channels. 

The Levi's Sculpt product range is all about embracing every curve, size, and shape, in a soft, advantaging, and effortless feel. Working in collaboration with the internal Levi’s team, we created a global campaign for Fall/Winter 20. Our creative approach comes to life through warm and golden tones and candid natural poses to portray confidence, self-love, and togetherness. Celebrating the beauty of the body—every body—prevails. I directed a long-form piece along with product vignettes for use across their global digital & social channels.